No longer a space of common action but rather a space of mutual display

While fashion is a medium of expression for my individuality, it is also inescapably relational, almost parasitic: "The space of fashion is one in which we sustain a language together of signs and meanings, which is constantly changing, but which at any moment is the background needed to give our gestures the sense they have" .... This is no longer a space of common action but rather a space of mutual display—another way of "being-with" in which "a host of urban monads hover on the boundary between solipsism and communication" .... This breeds a new kind of self-consciousness: "My loud remarks and gestures are overtly addressed only to my immediate companions, my family group is sedately walking, engaged in our own Sunday outing, but all the time we are aware of this common space that we are building, in which the messages that cross take their meaning" .... In other words, we all behave now like thirteen-year-old girls.

It is these spaces of mutual display, Taylor argues, that are most prone to being colonized by consumer culture, so that "consumer culture, expressivism and spaces of mutual display connect in our world to produce their own kind of synergy" .... "The language of self-definition is defined in the spaces of mutual display, which have now gone meta-topical; they relate us to prestigious centres of style-creation, usually in rich and power nations and milieux. And this language is the object of constant attempted manipulation by large corporations" .... Indeed, this construction of a consumer identity—which has to feel like it's chosen (consider the illusion of noncomformity in the case of the suburban skater kid whose mom buys him the $150 board blazoned with "anarchy" symbols)—trumps other identities, especially collective identities like citizenship or religious affiliation. "One could argue that for many young people today, certain styles, which they enjoy and display in their more immediate circle, but which are defined through the media, in relation to admired stars—or even products—occupy a bigger place in their sense of self, and that this has tended to displace in importance the sense of belonging to large scale collective agencies, like nations, not to speak of churches, political parties, agencies of advocacy, and the like"....

James K.A. Smith, How (Not) to Be Secular: Reading Charles Taylor (Michigan: William B. Eerdmans Publishing Company, 2014), 86–7. Smith is citing Charles Taylor, A Secular Age (Cambridge: Harvard University Press, Belknap Press, 2007).