In the life cycle of a theory, it starts off simple and then gets fancier and fancier, as brainy thinkers mount objections and the theory's proponents develop a more subtle, complex, and well-defended theory to stave them off. Then it dies. Actually, before it dies, it lives in a special preserve for theories too complicated to survive in the wild, called a university.
Eric Kaplan, Does Santa Exist? A Philosophical Investigation (New York: Penguin Group, 2014), 39.